BUSINESS DESCRIPTION

RLH Properties was established on 28 February 2013 in Mexico City with a focus on activities exclusively related to the high-end segment of the hotel business.

Thus, it focuses on the acquisition and development of high-end segment hotel assets located in cities and on beaches that are situated in the main urban centres and tourist destinations in Mexico and the Caribbean; they have strategic locations that are difficult to replicate, various barriers to entry and are in low supply relative to current and potential demand.

RLH has a flexible business model that seeks investment in AAA hotel assets operated by various internationally prestigious hotel brands.

 
 

CORPORATE STRATEGY

RLH’s corporate strategy focuses on the following:

 
 

Selective and focused search for investment opportunities:

Focused on exceptional assets in both city and beach destinations featuring one-of-a-kind, irreplaceable locations within Mexico’s main urban and tourist markets.

Focus on increasing the profitability of the hotels acquired:

Our leadership team identifies opportunities to optimise the use of hotels in terms of rates, occupancy, new hotel inventory, renovations, commercial spaces, food and beverages sales, and more.

Balanced and diversified portfolio

We expect to have a balanced and diversified portfolio of high-quality hotels comprised of beach and city hotels.

Positioning with the world’s most-recognised operators of high-end segment hotel brands:

We maintain close relations with these operators, thereby gaining valuable knowledge of the brand’s concept and access to opportunities for development and acquisition which could be restricted for our competitors.

Organic growth:

We believe that current rates and occupation in the high-end segment of the hotel market could still have potential growth in the coming years.

OUR COMPETITIVE ADVANTAGES

The competitive advantages that differentiate us from our competitors and enable us to maintain a successful strategy of long-term sustainable growth are as follows:

  • Niche player with a high growth potential
  • Close relationship with key operators of luxury hotels.
  • A differentiated and hard-to-replicate business model and strategy.
  • Extensive experience, recognition and specialisation of the management team and shareholders.
  • Access to unique land.
  • Access to public and private capital.

INVESTMENT CRITERIA

A) For the acquisition of operating hotels:

  • Hotels operated by prestigious international hotel brands under a management system.
  • Hotels located in the main cities and tourist destinations of the countries of Latin America with an initial focus on Mexico and the Caribbean.

B) For the development of hotels:

Locations in the main cities and tourist destinations of the countries of Latin América.

  • Projects in the last stage of development, with all the environmental permits and operation contracts signed with internationally prestigious operators under a management or lease system.
  • Projects that are 18 to 30 months from initiating operations.

RLH may also invest in other real estate products (commercial, residential and office uses), only if they have a hotel-related component that represents the most significant part of the investment as part of a mixed-use project.

In the case of residential products, only projects related to and operated by internationally renowned hotel chains will be invested in and marketed.

CORPORATE GOVERNANCE

BOARD OF DIRECTORS CONFORMATION

Member Owner PositionAlternate member
Allen de Jesús Sangines KrausePresidentDiego Laresgoiti Matute
Jerónimo Bremer VillaseñorAdviserFrancis Philippe Valéry Muûls
Juan Cristóbal Bremer VillaseñorAdviserAlejandro Hernández Delgado
Ignacio Gerardo Martínez GonzálezAdviserAlejandro José Arizpe Narro
Mauricio Adrián Alarcón Montes de OcaAdviserFrancisco Javier Martínez García
Francisco Borja Escalada JiménezAdviser---
Sergio Méndez CentenoAdviserRafael Trejo Rivera
Jorge Santiago LandaAdviser (Independent)---
Eugenio Garza y GarzaAdviser (Independent)---
Gordon Fredeick Viberg Macewan Adviser (Independent)---
Mauruce Berkham BakshtSecretary not member of the Board of Directors of the Company---

DESCRIPTION OF MEMBERS

Jorge Santiago Landa

  • CFO at National Bank of Mexico in the area of Banamex Tourism Promotions.
  • Director General of GUTSA Group real estate area.
  • Founder of SIVA, real estate developer of residential, commercial, office and tourist projects.

Eugenio Garza y Garza

  • Managing Director and Director of Investment Banking in Mexico at Lazard.
  • 13+ years of experience in investment banking at GS and Merrill Lynch (where he was 
    Director of the Mexico Office) and CEO of Javer.
  • MBA from Stanford University.

Ignacio Gerardo Martínez González

  • Notary office No. 75 in the town of San Pedro Garza García, Nuevo León.
  • Extensive experience in corporate transactions and negotiations.